SPARK 'MF' DROP🐔

Social Narrative-Led Social Rollout + Digital CD Design Yesterday’s News EP for India Thieriot

PROJECT OVERVIEW :

For India Thieriot — Yesterday’s News, I created a rollout of social media graphics and a digital CD design, including front, back, and tracklist covers. The goal was to support the release with visuals that feel consistent and clear across platforms.

CONCEPT :

This project is about looking back at the past without feeling stuck in it. The visuals carry a sense of nostalgia, but still feel light and current. As the rollout goes on, things shift slightly — becoming softer and a bit more distant, like memories over time. Everything stays connected, just with small changes along the way.

What is 'Spark 'MF' Drop' ?

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CREATIVE DIRECTION :

The visuals take from the idea of yesterday’s news — things that were once current, now a bit forgotten. It uses paper textures, old prints, and soft colors to keep that feeling. The layout starts simple, then slowly builds with more layers and slight distortion, like going back through old moments.

CREATIVE DIRECTION :

The visuals take from the idea of yesterday’s news — things that were once current, now a bit forgotten. It uses paper textures, old prints, and soft colors to keep that feeling. The layout starts simple, then slowly builds with more layers and slight distortion, like going back through old moments.

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COLOR PALETTE

The colors feel worn and slightly faded, like something aged over time. Soft creams, dusty blue, and muted red keep everything grounded without pulling too much attention. Nothing is too bright — it all sits gently together.

The colors feel worn and slightly faded, like something aged over time. Soft creams, dusty blue, and muted red keep everything grounded without pulling too much attention. Nothing is too bright — it all sits gently together.

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DIGITAL CD DESIGN

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Social Graphics

Each piece feels slightly different, but still part of the same world. The rollout begins with simple, quiet visuals, then slowly builds with more layers and small shifts over time. Nothing feels rushed — it just unfolds naturally, like going through moments one by one. It’s meant to feel connected, not like separate designs.

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TOUR POSTER

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