CUSTOM SCOPE🌠
Social Media Rollout + Campaign Visual Assets, Album Cover & Merch for Frances Anderson
PROJECT OVERVIEW :
For Frances Anderson — DROWN, I created a set of campaign visuals and social graphics that later extended into the album cover and merch. The visuals are designed to move across different formats, keeping everything connected while still feeling natural in each use.
CONCEPT :
The direction feels personal and a bit handmade, like something built over time. Text, images, and small details are layered in a loose way, not too clean or perfect. There’s a mix of soft and rough elements — handwritten notes, cut-outs, and marks — which gives it a more emotional and honest feel.
LYRICS GRAPHICS
RAW DESIGN (THE BEFORE)
