MEH TO DEADASS🦐

Social Media (Visual Branding), Merch Logo Decal, Poster Template Design + Rollout Assets for Rorey

PROJECT OVERVIEW :

For Rorey, I created a full social rollout, along with a logo decal for merch and a set of poster templates. Everything was designed to work together across different formats while keeping a clear and consistent look.

CONCEPT :

The direction focuses on keeping things simple but expressive. The visuals stay clean and structured, while small details in layout and type bring in personality. Each piece feels slightly different, but still connected. It’s made to be flexible, so it can be used across posts, merch, and print without losing its identity.

What is 'Meh To Deadass' ?

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BRAND PRESENTATION :

This preview brings together the full brand presentation, from logo system and color palette to posters and merch. It’s designed to show how everything works as one system, with a clear and consistent flow. This preview shows Revision 01 of the brand presentation. The main change is in the color — the blue is adjusted to feel lighter and softer, moving into a more baby blue tone. Everything else stays consistent.

BRAND PRESENTATION :

This preview brings together the full brand presentation, from logo system and color palette to posters and merch. It’s designed to show how everything works as one system, with a clear and consistent flow. This preview shows Revision 01 of the brand presentation. The main change is in the color — the blue is adjusted to feel lighter and softer, moving into a more baby blue tone. Everything else stays consistent.

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CUSTOM PRIMARY LOGO

The logotype uses a hand-drawn style with loose, rounded forms that feel raw and expressive. The imperfections are intentional, giving it a more human and honest feel while still keeping it functional as the main mark.

The logotype uses a hand-drawn style with loose, rounded forms that feel raw and expressive. The imperfections are intentional, giving it a more human and honest feel while still keeping it functional as the main mark.

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MOOD DIRECTION & SECONDARY LOGO

The secondary mark keeps the same hand-drawn feel, but is more contained in shape. The added outline gives it a clearer structure, making it easier to place across layouts while still holding the same raw and personal character.

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ADDITIONAL LOGO

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SPECIAL EVENT LOGO

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MERCH & POSTERS

The decal version is made for merch use, so it works well on items like tank tops and tote bags. It’s kept simple and solid, making it easy to apply across different materials and placements without losing clarity. The form stays bold and readable, so it holds up well on fabric while still carrying the same character as the main logo.

The decal version is made for merch use, so it works well on items like tank tops and tote bags. It’s kept simple and solid, making it easy to apply across different materials and placements without losing clarity. The form stays bold and readable, so it holds up well on fabric while still carrying the same character as the main logo.

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